Exol (formerly GreenBox Logistics) has launched its first US “physical AI” fulfillment facilities, introducing a new logistics model designed to expand access to large-scale warehouse automation. The company plans a nationwide network of six automated sites totaling around six million square feet, supporting retail, wholesale, and consumer goods companies. The first facility in Atlanta is now operational, with additional locations in California, Texas, New Jersey, and Illinois expected over the next year.
Key takeaways
- Robotic fulfillment-as-a-service: businesses use shared, robot-enabled facilities for order fulfillment, inventory handling, and distribution without investing in their own automated systems.
- Backed by a $7.5 billion commitment from SoftBank Group and Symbotic, the network uses AI-enabled robotics to handle pallets, cases, and individual items.
- The Atlanta facility supports B2B, direct-to-consumer, and store replenishment models, combining robotics with integrated transportation systems.
- Exol aims to close the automation gap for mid-sized businesses by offering flexible, affordable access to automated capacity without long-term contracts or large upfront investments.
The launch reflects a broader shift toward shared, software-driven logistics infrastructure, where robotics and AI are delivered as services rather than owned assets. Exol will showcase its platform at MODEX 2026 in Atlanta later this month.
Source: Robotics & Automation News (roboticsandautomationnews.com) · Published 2026-04-09 · “Exol launches US robotic fulfillment network with ‘fulfillment-as-a-service’ model”