Brightpick, a provider of AI-powered robotic automation for warehouses, has entered the automotive sector through a strategic partnership with NAPA, a major US retailer and distributor of automotive parts. The collaboration will deploy Brightpick's robotic solutions across NAPA's distribution centers to enhance warehouse performance and support its nationwide store network.
Key takeaways
- First automotive customer and largest US customer for Brightpick, with over 100 robots deployed in the initial project.
- Partnership follows a successful pilot in 2025 and an agreement for an additional site in early 2026, with potential for further installations.
- Brightpick's goods-to-person robots integrate with existing technologies to improve processing speed, accuracy, and throughput.
The deployment aims to maintain service levels and operational efficiency for NAPA's complex distribution operations, supporting the growing demand for fast auto parts delivery. Both companies express commitment to a long-term partnership, with Brightpick's intelligent software and data-driven insights playing a critical role in optimizing NAPA's store network handling and replenishment.
Source: Robotics & Automation News (roboticsandautomationnews.com) · Published 2026-02-20 · “Brightpick enters automotive market through strategic partnership with NAPA”