In context
In late 2025, the automotive industry was increasingly integrating robotics beyond manufacturing floors, exploring customer-facing applications. Humanoid robots were transitioning from research prototypes to commercial service roles, particularly in retail and showroom environments where interactive engagement could enhance brand experience.
What was reported
Chinese automaker Chery unveiled Mornine, a humanoid robot developed by its robotics subsidiary AiMOGA Robotics, designed to serve as an intelligent customer assistant in showrooms and promotional events. The robot debuted at the 2025 Chery International User Summit in Wuhu, China, where it demonstrated greeting guests, delivering product introductions, and explaining vehicle functions.
Mornine integrates AI large-model technology with gesture recognition and multimodal interaction, enabling lifelike conversations in multiple languages. Its live demonstrations included speech interaction, on-site navigation, and expression control, showcasing smooth motion and facial dynamics.
AiMOGA Robotics describes Mornine as a service-oriented humanoid aimed at enhancing human-machine communication in retail settings. The company stated its goal to “create service-oriented humanoid robots that can work alongside people in daily customer-facing scenarios.” Future versions are planned for international markets, supporting Chery's global automotive retail operations.
Why it mattered
This development signaled a strategic push by an automaker to embed AI across its ecosystem, extending humanoid robotics from factory automation to direct customer engagement. It highlighted the growing viability of humanoid robots in safe, indoor public spaces, potentially setting a precedent for broader adoption in retail and service industries.
“create service-oriented humanoid robots that can work alongside people in daily customer-facing scenarios”
Source: Robotics & Automation News (roboticsandautomationnews.com) · Published 2025-10-22 · “Automaker Chery unveils humanoid robot for showroom presentation work”