In context
In August 2025, warehouse automation providers were under pressure to deliver more complex systems faster while maintaining quality and scalability. Software-defined development approaches were becoming a key differentiator for system integrators aiming to serve global manufacturers.
What was reported
Addverb Technologies, an Indian warehouse automation company, has adopted Siemens Xcelerator portfolio software to streamline its factory automation development. The company is using Teamcenter for Product Lifecycle Management (PLM) to ensure data consistency and improve collaboration across engineering and manufacturing teams.
With Tecnomatix Plant Simulation, Addverb can virtually design, validate, and optimize entire production systems and logistics processes before building physical hardware. The company has developed digital twins for nearly all its applications, including third-party components, allowing it to build, visualize, and validate complete warehouse systems before manufacturing.
Addverb is also deploying custom applications using the Mendix low-code platform for both internal operations and customer-facing functions. According to CEO Sangeet Kumar, the software has transformed after-sales operations, enabling centralized management, structured issue tracking, and proactive maintenance that reduces equipment failures and downtime.
“We’ve turned operational pain points into process strengths, helping us deliver smarter, faster, and more reliable services.”
Why it mattered
This integration illustrates how warehouse automation providers are leveraging digital twins and low-code tools to accelerate innovation cycles and build smarter factories. For manufacturers, it signals a shift toward more agile, software-driven automation solutions that can be scaled across industries.
Source: Robotics & Automation News (roboticsandautomationnews.com) · Published 2025-08-05 · “Addverb ‘reinvents’ its factory automation development with Siemens Xcelerator”