In context
In May 2025, the automotive industry was increasingly exploring humanoid robots for customer-facing roles, with Chinese manufacturers leading in both production and deployment. Chery's move to integrate 220 self-developed humanoid robots into its dealership network marked a significant step in commercializing humanoid robotics for service applications.
What was reported
Chery, a major Chinese automaker, delivered 220 AiMOGA humanoid robots developed in collaboration with its business unit AiMOGA. These robots integrate Chery's advanced technologies, including assisted driving, intelligent cockpit systems, the CheryGPT large language model, and smart sensors.
The robots are designed to assist in car sales and provide support services at Chery dealerships. One model, Mornine, has been deployed in Malaysia, where it greets customers, conducts sales consultations, recommends vehicles, and offers walk-around introductions.
Chery plans to expand robot applications to public service scenarios and eventually home environments. The company is also rapidly expanding globally, having become the largest foreign company in Russia in 2023, with plans to enter Romania and potentially the UK.
Why it mattered
This deployment signaled a shift from factory-floor robotics to customer-facing humanoid applications in the automotive sector, potentially setting a precedent for service automation in retail and public spaces. It also highlighted the convergence of automotive AI technologies with physical robotics.
“The robots are designed to assist in car sales and provide support services at Chery dealerships.”
Source: Robotics & Automation News (roboticsandautomationnews.com) · Published 2025-05-07 · “Chinese auto giant Chery integrates 220 self-made humanoid robots into its operations”