In context
In April 2025, Southeast Asia was emerging as a fast-growing hub for industrial automation, driven by rising labor costs, expanding manufacturing bases, and supportive government policies. Countries like Vietnam and Thailand were attracting significant investment in electronics and automotive production, creating demand for flexible automation solutions that could work safely alongside human workers.
What was reported
Doosan Robotics announced an agreement with VRNJ, a robotic system integrator in Thailand, to supply 300 collaborative robots across Southeast Asia. The delivery will span two years, covering Doosan's A, H, M, and P series cobots, with an initial order of 60 units already confirmed.
The partnership aims to develop tailored automation solutions for manufacturing applications, including parts finishing, palletizing, inspection, and pick & place. Both companies will expand their presence in key markets such as Thailand, Indonesia, the Philippines, and Vietnam.
Doosan Robotics, a subsidiary of South Korea's Doosan Group founded in 2015, positions itself as a global leader in collaborative robotics, offering high-performance, user-friendly cobots used across electronics, automotive, food and beverage, and logistics sectors.
Why it mattered
This large-scale deployment signaled growing confidence in cobots for mainstream manufacturing in Southeast Asia, potentially setting a precedent for regional automation adoption and reinforcing the role of system integrators in delivering practical, scalable solutions.
“Southeast Asia is the second-largest manufacturing hub after China, with a growing number of new factories.”
Source: Robotics & Automation News (roboticsandautomationnews.com) · Published 2025-04-21 · “Doosan Robotics to supply 300 collaborative robots across Southeast Asia”