In context
In mid-2023, warehouse automation was rapidly evolving as manufacturers and distributors sought to handle shifting consumer demand. GreyOrange, known for its AI-driven robotic fulfilment systems, was actively expanding its partner network to extend its reach and capabilities across key regions.
What was reported
GreyOrange announced a partnership with Optimak STU, a specialist in end-of-line industrial automation and robotic solutions. Optimak STU joins as an Accredited Solution Partner within the GO Partner network, tasked with implementing solutions and supporting GreyOrange customers globally.
Optimak STU brings over a decade of experience providing robotic end-of-line solutions to production factories and warehouses in sectors such as food, beverage, health, and pharmaceuticals. The collaboration combines Optimak's process knowledge and solution diversity with GreyOrange's AI software and robotic automation.
This partnership follows recent additions of Imperium Automation, IDtotal, and IDNet to GreyOrange's partner network, which expanded its service offerings across the UK, Eastern Europe, and the Nordics. GreyOrange's EMEA director, James Newman, highlighted the company's global momentum and the need for partners to support customers in optimizing warehousing and distribution functions.
“We are delighted to collaborate with Optimak STU to expand the breadth of solutions we can offer to increase the efficiency, efficacy, and productivity of our global customer’s warehouse operation.”
Why it mattered
The partnership underscored a trend of automation providers teaming with specialized integrators to deliver comprehensive, end-to-end solutions. For manufacturers, such collaborations promise more robust and flexible automation options, helping them adapt to changing consumer demands and improve operational efficiency.
Source: Robotics & Automation News (roboticsandautomationnews.com) · Published 2023-07-08 · “GreyOrange to partner with Optimak STU”